This section is for YBA Staff, Trustees & anyone who is interested, welcome!
The YBA Brand
YBA FULL Logo
This is the full name and colour logo which can be used in most contexts
Colours
Green: #4EA962
Baptist Blue: #0E7EBD
Light Blue: #24AAE1
The Green represents the wild and natural side of the county as well as bringing Green from the old logo and speaking of life.
The Baptist Blue is the same blue used by BUGB and ties in with the YBA being part of that family.
The Light Blue, for the Association section, keeps with the Baptist family feel and water theme of baptism.
Logo Font
Open Sans Bold
White overlay
This is for plain use over full colour backdrops or complex colour backgrounds where colours may be lost.
Black overlay
This is for plain use when colour is not an option and on a light plain background.
Ident Logo
The ident version should be the most widely used version of the logo across social media etc.
I’ve incorporated drops into the B & A as part of the baptist elements and as they are both blue.
White overlay
This is for plain use over full colour backdrops or complex colour backgrounds where colours may be lost.
Black overlay
This is for plain use when colour is not an option and on a light plain background.
Design language
Headings & subheadings:
Open Sans BOLD & Open Sans
Body - including Quotes.
Body font: Open sans
Brand voice
The Yorkshire Baptist Association brand voice is one which provides connection across the Baptist churches in the region.
Our voice is encouraging, friendly, pioneering and hopeful. The voice seeks to empower others and love well and mirror Jesus.
Use of images
This guide is to help understand how and why we use imagery at the YBA.
To be authentic and help create a consistent visual brand we want to use images that reflect who we are.
We will be using a photographic led approach which helps with creating great looking communications across our platforms and builds a common approach to each project and campaign. It also aligns with the website and it’s design language.
Visually needs to reflect qualities of YBA:
Yorkshire: landscape, buildings, churches etc
Baptist - water, baptisms!, sea, rivers etc
Association - groups working together, connected, momentum
Conferences and events:
Use images that help illustrate the point. E.g. show diversity when talking about an inter-ethnic conference, show people worshipping for a worship event, people praying for a prayer event etc.
Vision statement images
Planting - people based showing connection, but can use metaphor images such as a gardening, building, making things etc
Revitalising - people talking, encouraging, pouring water on plants, building something
Reimagining - people gathered in homes, pubs, praying, walking, communal activities
Where do we source images?
We need to build comprehensive stock libraries of our own images that authentically reflect our people and churches and aim to use the best quality ones we can to aid with engagement.
Whilst that is collated and built, we can use appropriate stock imagery to do the same. These images need to look like they could have been captured in Yorkshire and help fulfil the communications objective.
Free stock imagery:
Canva - utilise the free images within this platform that we have access for
Unsplash: www.unsplash.com royalty free images (everything except ‘+’) and no need to provide any attribution.
Pexels: www.pexels.com Royalty free and owned by Canva
Pixabay: pixabay.com Another royalty free platform
It can be useful to build folders of potential images for use on these platforms and save them with Canva or Squarespace for ease of future use.
Design approach
Mood board & examples
There is room to be flexible with these examples, whilst using our fonts and image approach. At this stage we’re drawing on print design language from known brands that offer trust, reliability and clarity in their messages. These include M&S, the National Trust and Lloyds Bank.
